Forage Wholefoods

Branding for a new wholesome cafe and grocer in Clareville on Sydney's Northern Beaches. The clients wanted something that was minimal, light and had an illustrative feel whilst using a sans serif font. Light and clean, this logo embodies the idea of foraging by combining the letters with a blueberry bush (a superfood frequently used by the cafe). The logomark will be used on coffee cups, uniforms, as a stamp on loyalty cards and on social media whilst the logo will be used on storefront windows, menus and other collateral.