This logo is part of a current on ongoing re-brand for Hornsby Veterinary Hospital. The brief was to create a logo using the HVH initials that was clean, friendly and professional. I was required to keep the current colour scheme of yellow and blue which matches the existing building and collateral as the re-brand will be gradually introduced due to budgeting. 

Through my research I recognised the word 'Hospital' to be the main discerning feature to set this business apart from others. I wanted to create a logo which embodied the trusted feeling of hospitals such as Royal North Shore Hospital whilst balancing the welcoming feeling of a vet. When looking into other vets I noticed a consistent theme of paw prints, wagging tails, and animal silhouettes so I decided that I either had to avoid this cliche altogether or make it very clean and elegant. 

The inclusion of the dog, cat and rabbit silhouettes makes it an easily recognisable logo and will allow for the trademark to be used with or without the Hornsby Veterinary Hospital title. These animals were chosen specifically because they are the most common patients treated at the facility and will thus speak to the majority of customers. 

I am currently developing banners, brochures, business cards and uniforms along with any other collateral they require so this page will be updated upon completion.