Mitchell Woods Performance Coach

Branding for an Avalon based performance coach using his initials, MW. This brief was particularly fun to work on as the trainer was wanting to create a new holistic approach to health and fitness by uniting body mind and soul. In his workshops he uses pyramid metaphors when explaining training techniques to clients. The brief also requested that the logo be circular as they are representative of fluidity, wholeness, fulfilment and the universe, all of which are important principals in his methods.