AGENCY: AFFINITY

CHALLENGE

Mundipharma needed a fresh look to encourage medical professionals to visit their site. Previously they had found people were completing the mandatory activities but weren't engaging with the other aspects of the site such as articles and clinical tools. 

Our challenge was to create a dynamic, engaging and modern platform to increase usage, establishing mundipharma as a trusted, forward thinking name in medicine. 

SOLUTION

We developed an integrated platform, taking inspiration from the ease and familiarity of Facebook and Linkedin – platforms we know would be used by our target market.

The platform leverages on gamification to encourage users to finish activities and articles by showing their progress and highlighting their earned CPD points and completed activities in real time.