AGENCY: ARCHIBALD / WILLIAMS

A NEW WAY TO PUT ALMOST ANYTHING ON POINTS

In a category where rewards programs no longer seem that rewarding, we needed to help change that perception with Citi through their new points redemption program.  

So what’s new? Simply put, with Citi Rewards, you can pay big or small purchases with Points. No money needed.  

This led us to create “Put life on Points”, an awareness campaign that showcases this flexible, appealing and easy to understand offering. The campaign includes digital, social media, videos and over 60 eDMs.