AGENCY: THE IDEA SHED

Tasked with a challenge to resurrect Southern Comfort from the memories of sickly sweet beverages and the consequent hangovers, we needed to put SoCo back on the menu and make it cool again… B Cools.

Partnering with Barney Cools we sent the team on a trip to explore the vibes, music and home of Southern Comfort, New Orleans. The trip resulted in a limited edition range of SoCo X B Cools apparel, social content to be published across both SoCo and B.Cools accounts, and a string of events and parties both in NOLA and later in Sydney.